As we head into the holiday season, we come to a time period that always seems like a last likelihood to do some bookings to close out the year. November and December may discover you with a while on your fingers after some feverish fall band touring - http://www.yelp.com/ -, however artist beware, you might solely find frustration for those who try finish of the yr bookings.
Let me explain.
I've talked about reserving conferences up to now and those largely happen in late August and September, with some following in October after which once more in mid-winter. That schedule drives the booking course of for many presenters to be in wind-up mode throughout mid November and wrap up mode in December. However these bookings are for the next twelve to eighteen months out. So the presenters and bookers you could try to hit up for a final-minute, end-of-yr gig are simply not on that time-frame.
Now if you are attempting to land some smaller club dates or even house concert events, once more, too late. Most of those people have already posted their schedules and are focused on where the following vacation party is.
So, what do you do with this, so-called free time?
I say look forward and plan now for the next twelve months, at least. Use this time to plan your subsequent spring, summer time and fall bookings, if you don't have them locked in already. Use this so-known as, booking lifeless zone, to think about future touring themes, geographic areas you wish to play or return to, CD launch tours and tips on how to integrate the marketing into upcoming tours. Make a list of potential festivals you might have been longing to play. Plan your tour routing to incorporate markets you have wanted to develop. Focus some attention on events like conferences and showcases you would possibly wish to attend, to benefit from early utility and registration discounts.
Create any advertising and marketing campaigns or e mail campaigns that will launch right after the holidays. Do not wait until that time is upon you, get it prepared now while you're within the booking dead zone.
That is the right time to create your momentum for the following a part of your touring schedule. This is not the time to try to capture new prospects attention--you will just discover them distracted with their end-of-12 months wrap up.
Do your self a favor and use your time in the reserving useless zone to drive your bookings into the following 12 months with some a lot-wanted planning.
Let me explain.
I've talked about reserving conferences up to now and those largely happen in late August and September, with some following in October after which once more in mid-winter. That schedule drives the booking course of for many presenters to be in wind-up mode throughout mid November and wrap up mode in December. However these bookings are for the next twelve to eighteen months out. So the presenters and bookers you could try to hit up for a final-minute, end-of-yr gig are simply not on that time-frame.
Now if you are attempting to land some smaller club dates or even house concert events, once more, too late. Most of those people have already posted their schedules and are focused on where the following vacation party is.
So, what do you do with this, so-called free time?
I say look forward and plan now for the next twelve months, at least. Use this time to plan your subsequent spring, summer time and fall bookings, if you don't have them locked in already. Use this so-known as, booking lifeless zone, to think about future touring themes, geographic areas you wish to play or return to, CD launch tours and tips on how to integrate the marketing into upcoming tours. Make a list of potential festivals you might have been longing to play. Plan your tour routing to incorporate markets you have wanted to develop. Focus some attention on events like conferences and showcases you would possibly wish to attend, to benefit from early utility and registration discounts.
Create any advertising and marketing campaigns or e mail campaigns that will launch right after the holidays. Do not wait until that time is upon you, get it prepared now while you're within the booking dead zone.
That is the right time to create your momentum for the following a part of your touring schedule. This is not the time to try to capture new prospects attention--you will just discover them distracted with their end-of-12 months wrap up.
Do your self a favor and use your time in the reserving useless zone to drive your bookings into the following 12 months with some a lot-wanted planning.